On September 12-13, 2019, the FOTON BIG ATTRUCKTION Mall-style Car Festival was successfully held in Quezon City, Manila, Philippines. The activity realized 1,392 visits to customers, reached 448 intentional orders, and sold 156 on-site sales, including more than 30 heavy-duty trucks, 70 light-duty trucks, and more than 50 passenger cars.
This event is an upgraded version of the 5th FOTON BIG SHOW. The event combines product test drive, vehicle finance, used car and other elements to provide users with the convenience of car purchase and exclusive cash discount.
The exhibition models include medium, light and heavy-duty trucks, which cover dry and branch logistics, self-unloading, lifting, mixer trucks, etc., as well as AUMARK S City, Logistics, Cold Chain Star, GRATOUR, 2019 TUNLAND and local The best-selling VIEW CS2 and other passenger products are also on display. In addition, FOTON JEEPNEY products developed on the basis of AUMARK C are available to meet the needs of local Jeepney upgrades.
Launched by the Department of Transportation of the Philippines (DOTr), Modern Jeepney aims to promote the Public Vehicle Modernization Program (PUVMP) to modernize security and other aspects by upgrading existing Jeepneys. Old-fashioned jeepney used to be a scene on the streets of the Philippines, but it was poorly cleaned, fuel-efficient, heavy-duty, and uncomfortable. Therefore, Modern Jeepney will become a major growth point in the Philippine market, with an estimated market capacity of approximately 350,000 units. FOTON Jeepney has also begun to upgrade, and will gradually replace the existing Jeepney products by the AUMARK S platform to meet the consumption upgrade needs, and improve the quality and level of public transportation in Manila and the Philippines, to provide more convenient and safe travel.
FOTON BIG ATTRUCKTION is not a pure auto show, but a customer-created lifecycle service scene for product experience, premium purchase, finance, after-sales, used cars, etc. This BIG ATTRUCKTION is only the beginning. Next, Foton Motor will conduct regional BIG ATTRUCKTION activities in the North Luzon, Visayas and Mindanao in the Philippines from September to October. Achieving a replica of the innovative marketing platform, radiating to the entire Philippines.